Cliff is co-founder and Creative Director of Latitude. He has written and published CRM papers, produced and ran global marketing campaigns and has worked and consulted for most major advertising agencies for over 15 years.
He freelanced as an art director in both Germany and Belgium working on Ford commercials before making the decision to branch off on his own to launch Latitude.
In what little spare time he has left, Cliff runs a not for profit organisation called Niceism, where he encourages children and adults alike to be more positive and to be the change they wish to see in the world.