BACK TO BRAND BASICS

Posted on:18. 06. 2015

By Cliff Findlay

All too often we find that businesses (both large and small) are charging ahead trying out lots of short-term marketing intiatives and designing lovely pieces of sales collateral that, although they may look great individually, simply don’t do the job they’re supposed to do.The obvious results? Chaotic sales and a very incoherent brand experience for the customer.

The following 25 questions and actions in this ‘brand workbook’ are based on our own day-to-day approach to helping clients: by taking them right back to basics and stimulating open discussion around their business, their brand and their sales  potential. 

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