By Cliff Findlay
Cliff Findlay, our Managing Director and author of B2B marketing book ‘Why You’, is running a series of free marketing seminars designed specifically for MDs/owners of businesses that are looking to increase turnover by approx. £750,000 or more.
These round table seminars, hosted at the London Chamber of Commerce, are focused around addressing the typical problems and obstacles that businesses experience when it comes to winning new business and expanding their business in today's volatile and turbulent market place.
Cliff says about the seminar; “Over the last few years I seem to be meeting more and more companies that offer a great product or service but simply can’t seem to win the kind of business they should be winning. Typically they get into a negative pattern of throwing good money at un-coordinated marketing initiatives, which works to a certain degree, but ends up just creating short term fixes. It isn’t scalable and it can become a very tiring and costly process. This seminar will hopefully provide business owners and MDs with some insight into why this is happening and more importantly, what they can do about it."
In his book Cliff talks about how asking simple, structured questions based around business directives, brand messaging and internal processes before any money is spent on marketing, is the key to creating a strong brand that can thrive in today’s disparate, fragmented and highly competitive marketplace.
“So many companies don’t realise that in the last 5 to 10 years the business world has changed and we are now right in the middle of a perfect storm. With ever evolving technology allowing for cheaper and faster processes, the global financial unrest after the recession and global competition growing at an unprecedented rate , winning new business has now become a different game to the one it was in the past. Therefore new rules are required.”
“A very insightful and thought provoking seminar.”
Director/Owner, Financial management company
“The session is of incredible value.”
MD/Owner, Online marketing company
“Cliff is highly charged and offers great marketing insights.”
MD, Professional services company
To register your interest in attending one of our seminars please contact Jessica on 0208 920 3434 or via email at firstname.lastname@example.org
Latitude Solutions Ltd
t: 0208 920 3435
London N21 1LE