The Reluctant Shopper

Posted on:14. 11. 2013

By Cliff Findlay

One of the biggest issues we come across with clients on a daily basis is a real lack in understanding of the business to business environment and in particular, how to create effective marketing that drives sales.

The Reluctant Shopper takes a closer look at the B2B marketing process and the actions that CEOs, MDs, business owners and key decision makers must take in order to maximise the value of their marketing and design spend.

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