New Frontiers are market leaders in the Travel Recruitment industry and have been nominated yearly for Best Recruitment Agency by Travel Weekly and Travel Bulletin since 2000. But although the company’s size and reputation for excellence had grown exponentially over the years, their brand image had remained largely the same since the company started up in 1993 and was now in need of refreshment.
The travel industry by nature is a vibrant and exciting sector and we felt that this needed to come across in the brand materials immediately. At the same time, the company needed to be set apart from their competitors so the decision was made not to go along the more traditional route of using travel photography and we opted for an altogether different approach. We contracted an illustrator to create a set of fun, colourful images and characters that would instantly stand out and would appeal to New Frontiers’ predominantly female customer base.
“The concepts put together are often 'right first time' and their ideas to help improve your business marketing are simply invaluable. ”
Julia Feuell, Director
Latitude Solutions Ltd
t: 0208 920 3435
London N21 1LE