How to crack the golden egg.
Getting your marketing piece into the hands of high-level targets is a real challenge.
After all, as decision makers, these people are typically very busy and must face a daily bombardment of communications from a variety of interests. That’s why they often employ 'gatekeepers' to help them avoid distractions.
Most 'ordinary' marketing materials or cold calls will simply not get through. They will either be binned or passed on to someone lower down the food chain, leaving them entirely oblivious to your existence.
So if you intend to contact senior executives your approach must be clearly-defined. One thing we’ve learnt down the years is that these people usually only respond to very specific information.
Latitude have successfully targeted CEOs of Tier One Telecommunication companies, MDs of multi-million pound turnover enterprises and high-ranking IT and Financial Directors.
Putting the right communication in the right hands is something we’ve done time and again for our clients and the results usually exceed expectations.



