The reluctant shopper

The fundamental difference between a B2C and B2B purchasing decision is this: the consumer generally wants to spend their money; the business doesn’t.

As a result, B2C is often more about developing a brand image that the buyer can associate with. The B2B sale is more complex because the decision will impact the company as well as the decision maker. Fear of making the wrong decision plays a much bigger part. So there are many more issues and obstacles in the way of making the sale.

Latitude has a long history of working with B2C and B2B sales cycles and structures. We help clients understand exactly what is needed for each sale to work. From breaking down core messages to helping clients define their target market we leave nothing to chance.

If you have an issue with your B2B sales structure or wish to approach a new B2B marketplace please feel free to call us up and discuss it. Your clients’ fears needn’t lead to your failure.

Latitude creates highly targeted business to business design and marketing communications that stand out from the crowd and achieves better than expected results, every time.

B2B Marketing

Latitude Solutions produce bespoke business to business marketing campaigns for companies wishing to hit the highest percentage of their target market, concentrating on a high return on investment. As a B2B marketing company in london we define the target market, help produce the best approach and message and look at the best sales cycles and route to market available.

B2B Branding

Most companies need a B2B brand management strategy and structure before approaching a potential client. We concentrate on brand re-alignment before we produce any B2B direct marketing. Of course, we can deliver the necessary marketing required but unless the company looks right for their target market it will be difficult to convince them that the service can be delivered.

Finance Marketing

Latitude Solutions have targeted many areas of business on behalf of our clients. Marketing services in various sectors include Finance Marketing, IT Marketing, Telecom marketing and Health marketing to name but a few and we have successfully targeted CEO's down to employees within these markets. Our processes have generated meetings worth millions for our clients.

Design Agency London:

Latitude Solutions offer complete design services and are based in London. Although many other companies in London offer design services, we see the design element as a key part but also the last part of the marketing process. Other design agencies in London produce just that, design. We concentrate on sales before design.

Marketing Company London

As a marketing company based in London offering London marketing services we face a huge amount of competition. However, our clients keep telling us that they have never worked with a marketing company that works the way we do. And this makes us proud. If you require a marketing agency in London then we would be happy to meet to discuss your requirements.

Branding London

Latitude have successfully branded many London-based companies but have also launched companies across Europe and worldwide. Most of our work falls into the B2B brand arena however we work across all sectors in all markets. If you are looking for brand design in London we would welcome the chance to discuss your requirements.