How to achieve a higher success B2B strategy
If you want to succeed in your B2B strategy you have to follow the FACTS. In B2B marketing FACTS can be the downfall of the best marketing in the world.
view article >>Knowledge Bank
A free resource library for business owners
Who is your target?
Who is your target market? Everyone? A huge amount of businesses? Have you ever REALLY looked at who you work best with and who works best with you? Who pays their money on time, refers you more business, gives you great testimonials and simply thinks you are ace?
view article >>When the thickness of a piece of paper can determine if you win or lose business.
Every business is cost cutting and trying to reduce marketing budgets. One of the ways they are doing this is to print their marketing materials on cheaper thinner paper. The impact of this we have seen can be huge.
view article >>How has the new age of business changed B2B marketing?
In today’s business world where businesses expect value for money the need for a strong brand image that not only sells the dream of what your company offers but underlines what it delivers has become vital even to the smaller business owner.
view article >>Thrive or die? Are you having it tough winning new business?
It is common knowledge that for years the UK economy (and many worldwide) has worked with debt. This will never be the case again.
view article >>Getting online strategies right from a B2B marketing angle
Within B2B marketing, experts will often speak to people who feel that they have been mis-sold their website by design companies. However, more often than not in these situations, the website itself actually looks great, and the design company have answered the brief perfectly, it’s the company that needs to assess its brief more closely.
view article >>How a small company can become a big brand
In the world of B2B marketing it seems that many people seem to be having issues about branding. It appears that business owners don’t understand or can’t comprehend what a brand is. They seem to think that a brand is simply what large companies create ad become, or that it costs a lot of money to become a brand. Neither is true. In today’s market what we have found is, big or small, the quicker you can define what your brand is, and why people would choose you above your competition, the quicker you start winning new business.
view article >>Search Engine: Do's and Don'ts
Online is a great medium, but don't get caught up in the rush to spend your money thinking it will be the saviour of your business. If you do that, chances are you’ll be heading for a fall.
view article >>Does the telesales approach still work?
Trying to keep on top in the everyday marketing or b2b marketing world is a difficult task that requires constant action. It is inevitable then, that many companies are being left behind in the struggle to find both cost-effective and innovative ways of marketing – leaving many businesses utilising the cheapest form available on the market.
view article >>Marketing your business: should you get involved in a cost war
With so many businesses offering so many different services, when it comes to marketing it can feel like your company is a drop in the ocean. Even when you reduce that search to just your pool of expertise, for example business to business design, you still face a lot of competition.
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