Is online the cheapest route to market?
Digital media and the internet have become the hub of modern marketing structures and most companies now tend to include at least some form of online media into their marketing strategies. In fact, for the first time in 2009 more money was spent on online marketing than on offline.
But this huge popularity naturally creates some issues. The market place has become increasingly competitve and cluttered. For example, more video was uploaded to YouTube in the last 3 months than the top three US TV stations broacast since they began! 70,000 new websites are added to the web every single day. Twitter already has 75 million users and is only 3 years old.
Because of this immense flood of online activity, the need to stand out and to have a well designed, well written, attention grabbing outstanding marketing message has never been more neccessary.
Latitude advise clients how to approach online marketing,creating and designing websites, e-commerce platfoms, database driven sites, banner ads, social media structures all with a single thought through stand out message.
Online marketing can be a cheap way of winning new business, however if you waste a huge amount of time and effort getting it wrong, it can be very expensive.
