Buy a Marketing Director for a day 


We come across issues such as these time and time again with most of our new clients. Typically these issues arise because companies need a marketing/creative director but often can’t warrant the expense of having one full time.

There is, of course, a solution.

Our Marketing Director (Cliff Findlay) can be yours for a day and can help to provide you with a clear, uncluttered and objective perspective on your business, your competitors, your marketing structure and your brand as a whole. With over 25 years’ experience in the marketing industry he knows what he's talking about and will generally be able to spot what the problem lies during the day.

With this in mind we have structured one day sessions where he will work with your key people to find the solution to any problems that you may have in terms of your marketing initiatives and will help you to finesse, improve and direct your communication strategy to make the most of it.

WARNING: This day is not for the fainthearted as Cliff, although very friendly, is also known to be very straight talking. Sometimes you may not hear what you want to hear but he's not there to cuddle you. He's there to try and help you win more business.

Below is what some of our clients have said about the day and the resulting impact it has had on their business.

 

"Often you know where you want to go but don't know how to get there. Our brain storming day with Latitude Solutions proved invaluable. Cliff helped us define our market, discuss our marketing development plan, and plan our direct route to market strategy. We then appointed Latitude Solution's to launch a new innovative on-line marketing campaign aimed specifically at our target audience. They designed the strategy, helped build the infrastructure and supported us throughout the entire process. Within four months we saw a 22% client increase and our average customer sales spend rose as a result.

I’m impressed by Latitude Solution's efficient and precise business insight. Cliff's passion for what he does is evident in every call, meeting and email. He has an infectious 'let's make this as best we possibly can attitude' which makes all the difference".

Grant Collinson: Director, Pierre Lemond Photography

 

“The brainstorming session that we invested in with Latitude was the best money we ever spent.  Going off on the wrong foot in market positioning and message can be a hugely costly and counterproductive endeavour and the work done by Cliff and team to focus our thinking was critical to the progress we have made in the last year.

One of the best things about Latitude’s approach is the lack of spin and the abundance of straight talking.  You will not always hear what you want to hear, but what you will get is no-nonsense advice driven by a team whose only goal is wanting to help you succeed. 

And it's not just about advice.  Having pinpointed an approach, Latitude then took full responsibility for visualising brand and design concepts which brought the ideas to life in way which exceeded our expectations.  From this starting point they have continued to work with us to drive down into details, providing a rare combination of high level vision and day to day commitment - in equal measure.

I couldn't be happier with the investments we have made with Latitude and would go so far to say they have become a critical part in our overall growth strategy”.

 James Hodgkinson: Director VLI

 

“Three years ago I found myself in the position of having started an enterprise in a field I had worked in for over 25 years, which had grown and expanded in various directions.  I had multiple options as to which areas to focus on, and realised that although I had very considerable expertise in the product field, I needed some additional and objective thinking when it came to expanding the range of my activities. Luckily I was referred to Cliff from Latitude and spent a day with him discussing the essential nature of my enterprise and the choices that would best promote my aims.  Cliff showed a rare (in my experience) flexibility and ability to adapt his skills to my point of view, not hesitating to tell me what I needed to know from his areas of expertise while respecting my goals.  Over the last three years I have reaped the benefits, my enterprise has expanded more than three-fold and continues to do so, while it has remained true to its original goals and values.  Cliff and Latitude have been on hand when new horizons open up and further challenges arise.  If you need expert, impartial advice where the information given is from a place of respect and commitment to you and what you want to achieve, then Cliff is the person to call.” 

John Butler: Director HTI

 

“After setting up one multi million pound company I found myself in the enviable position of setting up another. As with the first business I sought the advice of an expert in the field of marketing to ask for direction and brand advice. I spent a day with Cliff from Latitude Solutions and was simply blown away. His thinking was fast and furious and we jumped from discussing initial target markets to ways of pricing. His knowledge was expansive and covered business, marketing and design processes. I have since referred him more work and wouldn’t hesitate to do so again. If you are looking for help with your brand and want your monies worth to help you re-align your brand, you can’t do any better".

Luke Davies: Director Sandler Training.

 

“We had rebranded the business six months previous and were getting some positive feedback and solid enquiries on the website but we weren’t quite managing to convert the sales; with some prospective clients not quite understanding our proposition. We spoke to Cliff / Latitude Solutions and they offered to take us through one of their “brand brainstorming” sessions: the process and the results were outstanding! From this one day session we realised that we needed to finesse our brand; tell people why we are different from our competition; and simplify our offering! Thanks to Cliff/latitude solutions we are now generating more leads, both on and off-line”.

Jo Geraghty: Director Culture Consultancy

 

“I hereby would like to express that at Shocklogic we had the privilege to have hired Latitude Solutions for a full day of consultancy. On the day, Cliff helped us define our web communication strategy and how to structure the message we needed to convey.

He took us through a process of discovery by asking us questions and getting us to give answers we did not know we knew. Although the answers came from ourselves, we would have had no idea how to arrive at these by ourselves.

His experience was evident in the fact that he had a clear structure and path that he took us through. We are looking forward to continuing the process with Cliff”.

John Martinez: CEO Shocklogic

 

 “Cliff is an exceptional human and marketing talent, whose brain power I have appreciated and used at various stages in the various businesses and projects I have been involved in.  His understanding on what makes a brand or business successful allows him to free-flow ideas and in his 1 day brainstorming sessions, he can make a distinct and decisive impact on your business. His advice is honest, he doesn’t pull his punches and if you can cope with hearing what you need to hear not what you would like to, he is your man. I have – and continue to – introduce(d) him to many clients, business associates and contacts  and the feedback is always excellent – with the common theme being that Cliff has made a substantial difference to the business/brand/project.  I will certainly continue to use and recommend Cliff, as recommending a man of his integrity and expertise is always a pleasure.

Nicole Bachmann: Director Brook & Mann Experts in Entrepreneurial Leadership.

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Please contact us if you would like to hire Cliff's brain for a day.